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Wednesday, 10 October 2007

Google Analytics Please Give Me For Christmas

I have a love / hate relationship with Google - most do. One thing I hate at the moment is their inability to let webmasters test things without being penalised.

But the one Google offering I do love is Google Analytics. It's easy to use, I do have the occasional problem in IE transferring from one account to the other and it forgetting I've signed out. But generally it's got some good features.

But, what I'd like them to give me for Christmas is ...

1) The ability to chart search term depth by day - you can do it in Hitwise. It is important in SEO to see beyond the number of clicks but the distribution of search terms used to find your site. If you're SEO and content generation is truly working wonders you'll be able to see the quantity of keywords search for and deliver traffic grow over time - it would also show stability of the site.

Google Analytics already has the data so it shouldn't be too difficult to offer.

2) The ability to transpose site visit data on the charts. This would help me work out what causes in the fluctuation of site traffic is given that I know what changes I've made.

3) The percentage of traffic from the range of sources over time. You know those charts where you get the total traffic and then it's made up of different colours for the different types - oh Excel does them! I'd like to see if my traffic from natural is going up overtime whilst the traffic from other site referrals goes down.

4) I'd also like the ability to group sites into categories. For instance, I'd great a social bookmarking category and I'd put my traffic from Del.icio.us and StumbleUpon in there. I'd also categorise other sites in Blog categories etc etc. That'd be cool. Is it there already under "campaigns"?

5) I'd like it, when I change the date range, not to change the end date to the same date as the new start date. It's just plain annoying - surely that's just a quick fix!

6) Just thought of something else. Wouldn't it be great if you could refine the list of keywords by a search? This would work just like the AdWords keyword refining work. I'd like to find out what search terms my site attracts traffic with on a given theme. This would certainly solve this issue.

What else would you like to see if the next release of Analytics? Or are my ideas just rollocks?

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1 Comments:

At 10 October 2007 at 20:00 , Anonymous Anonymous said...

A couple of minor ones from me:

1. Stop changing the date range back to the default when I switch from one site to another. God, this one bugs me something rotten! What I want to quickly do is to see my previous day stats for each site.

2. Remember that I want more than 10 profiles displayed when I login.

Moan, moan!

 

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