37 Billion Google Searches - So What?

The latest comScore qSearch 2.0 research shows that more an 37 billion searches worldwide were conducted on Google in August which accounts to 60% of all searches. Google has about 50% of the market in US and a lot less in China and South Korea.

Danny Sullivan takes the view that "Google isn't invincible and can be beaten in markets ... but it's going to be a challenge."* Danny - I think you slightly underplay the challenge as Google is getting more and more entrenched into people's everyday lives.

The data isn't robust, but what other data do determine our SEO focus? We can look at the share price but they're tainted by expectations and market news. Earnings are great, but that just proves a search engine's ability to monetise their traffic. I want to know real uptake - that matters to me.

But it's information we'll never have. Hitwise has good data but it's not totally pervasive. Search Engine Optimisers still have to do a degree of "pissing in the wind" when it comes to which search engines to target on foreign shores, but in the UK there's no real competition to worry about!

* Source: Fox News