Why Kieron Has Got His Blog Marketing Strategy So Wrong

I've had a post in the drafts folder for a while now. It's about how "crap Pay Per Post is and why I'll never use it". I've not published is as I was on a bit of a rant that morning and thought I'd step back and look at my facts.

I really don't like PPP, to me it's selling links. We all know that Google doesn't mind people selling links for traffic, but not for Page Rank. As part of the buying process for PPP people look at a site's page rank and then decide to buy a review with links. To me this is fundamentally wrong. Kieron should seriously review why and how he uses PPP.

Secondly, Kieron runs competitions on his site to encourage people to link to his affiliate sites with set anchor text, if you don't use the set text - you can't win. In my mind offering a cash reward, or any other type of reward, for links is tantamount to buying links which of course implies selling links.

Kieron does offer a variety of sites and anchor text. But he should be very careful about actively encouraging a set style of links. Also he should be concerned about the theme of the links. Links from a car hire review site to a gambling one? I can't see it doing much good. For me the risk is far greater than the potential reward.

For me, I try to write good content and if people link to it - great. If they don't - so what? I'm not going to buy links, spam or sell my recommendations - its not worth it!

So Kieron, me ole' mucker. Stop using Pay Per Post, and don't "buy" links. What'ya reckon?

Lol - as soon as I write this, Andy Beard has blogged about his problems with Google, competitions and paid links!!!

Addendum: I feel bad. I didn't mean it to sound personal or "one-up-manship". Just a little bit of advice from my side of the fence as to what could be a start of a problem - others have already felt it (or they think they have).