The Facebook Economy

Doing my research for my A4UExpo presentation into how affiliates can leverage social media it really hit me that we now live in a "FaceBook" economy.

We now have companies wishing to hire "Facebook Developers" - I never saw that with Myspace. There's FB Exchange which allows Facebook app owners to market their apps on others and pay for the privilege - It's a clever idea and one that I've noticed whilst on Facebook but never twigged that there'll be a Facebook Application marketing broker.

There's also the ad-inventory service set up by Scott Rafer of Feedster, MyBlogLog and Masher and David Cancel who co-founded Compete.com.

Then there's the Facebook lending community called LendingClub - I can't keep up with it all!

You've also got the application marketing and tracking tool that is Adonomics. And the application tracking tool Appsoholic.

The problem now is that whilst writing the presentation, the industry has continued to morph into something so huge that 20 minutes won't do it justice. (It's also my excuse for leaving it to the last minute ;-) )