But Does Twitter Actually Drive Sales?

A very short post, I'm just rushed off my feet at the mo.

After starting a client's Twitter campaign recently I was interested to see how well its performing. The client employs a multi-touch marketing campaign. We do SEO, PPC, Affiliate Marketing, Social Media, PR, DM, networking - the whole sherbang!

Despite Twittering being a small proportion of the whole effort, I was surprised to see that traffic from Twitter converts at just shy of 2% for payments and also converts registrations too.

Giddy up!

Have you checked your conversions from Twitter yet?

So if you're doing everything else, then you should be thinking about what level of Twitter interaction you should be doing.

p.s. I might blog about something different tomorrow!