Top Appliance And Electronics Sites - Hitwise

Here's what Hitwise says that were the top Appliances and Electronics sites in the UK.

Rank Website

1. Currys www.currys.co.uk
2. Comet UK www.comet.co.uk
3. The Orange Shop shop.orange.co.uk
4. Ebuyer www.ebuyer.com
5. Maplin Electronics www.maplin.co.uk
6. T-Mobile UK www.t-mobile.co.uk
7. Carphone Warehouse www.carphonewarehouse.com
8. dabs.com www.dabs.com
9. Dixons Online www.dixons.co.uk
10. e2save.com www.e2save.com

I always find data like this interesting. Another aspect is that we've all got our own perception of the retailers. For instance, Currys to me they've been a poor converter and I can't be bothered with them. Comet used to be one I'd make a bee-line for, but the way it looks like they've been treating affiliates stinks big time!

But the data I'd love to have (I don't have access to that industry with Hitwise as this is the free data before some Mr. A. Hole complains) is what proportion of their traffic is generated by affiliate marketing?

What I do have is the categories of the upstream traffic:

Top 10 Upstream Industries

1. Computers and Internet 50.97%
2. Search Engines 38.00%
3. Shopping and Classifieds 31.66%
4. Appliances and Electronics 10.64%
5. Rewards and Directories 9.69%
6. Business and Finance 8.60%
7. Entertainment 5.12%
8. Telecommunications 4.73%
9. Computers 3.10%
10. Department Stores 3.07%

The Search engine category is part of the top "Computers and Internet" but it's interesting that "Shopping and Classifieds" and "Rewards and Directories" together account for 40% of their upstream traffic. Seeng as both these categories are heavily affiliated then you could see the potential power that affiliates collectively hold.

It would be so interesting to see how a merchant would suffer financially if affiliates decided not to promote them. Could it result in lay-offs, Stock Exchange announcements?

For those that are in the top 10, well done. But I hope that you continue to work with affiliates in a constructive manner!