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Sunday, 11 March 2007

Fixing Supplementals With Blogger

So previously I had an issue with one of my sites going supplemental and the homepage disappearing. The advice I gave resolved initially looking at your server's uptime, how your CRM or blogging tool created pages, whether it'd be scrapped etc. But now it's back up and ranking very well for the phrase "euro 2008".

Unlike many webmasters I didn't panic (I've been around too long for that - eek thinking about it I've been SEO'ing for 9 years). I simply thought of the elements I was too lazy to solve in the first instance.

I looked at duplicate content:

  • Firstly I got rid of the Euro 2008 qualifying league tables that I had on every page and just reduced them to the homepage.
  • I got rid of the labels feature on new posts and just had them when they were off the first page.
  • I got rid of the archive as I didn't want posts on the post page, homepage and label page.
  • I changed the link to the site's feed from being the on site RSS/Atom to the FeedBurner (thanks Vlad)

I also took some other steps:

  • I looked more at natural internal linking rather than forced.
  • I changed the Meta Description from being a copy of the page title to the site's title. When I've got my head round the intricacies of the Blogger templating system I'll try and create more variation.
So if anyone's having any problems with duplication it's probably worth starting with these steps - but obviously all sites are different so the required solutions to remedy you're own problem may be a collection of the usual ones that are resident in the SEOers toolbox, or you may need to do a fair bit of digging around various fora.

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