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Friday, 9 March 2007

Google Adwords Suggested Optimisation - Don't Make Me Laugh

I run some PPC for a property aution site up here and it's going pretty well. With a geographic-specific service such as this you've really got to be tight with your keywords. So what I've done is create two campaigns; one with generic, but service-focused keywords where I use their geographic serving only to show to users in the North West and another campaign where I use generic + geographic phrases but show them nationaly. Some may say that's obvious, whilst other's would never have thought of that.

But what no affiliate or PPC manager would do is advertise on un-related phrases. So why should Google's Optimisation team suggest keywords for a propery auction site such as:

antique auctions Broad
antiques auction Broad
art auction Broad
art auctions Broad
auction antique Broad
audio auction Broad
audio auctions Broad
auto car auction Broad
boat auction Broad
burnley co uk Broad
car auction Phrase
car auctions Phrase
cars auction Broad
cars auctions Broad


Is it me or do they generally offer crap keywords? Can anyone trust what they suggest?

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2 Comments:

At 9 March 2007 at 16:47 , Blogger Blushingbuyer said...

There suggestions are normally useless, however there are often 2 or 3 suggestions which are worthwhile. Unfortunately you either have to accept all, or reject all, so I end up rejecting all, and then not bothering with the 2 or 3 good suggestions.

 
At 9 March 2007 at 17:14 , Blogger getvisible said...

Definitely. I ended up copy and pasting some of them into textpad, making phrase matches then putting back in.

I've never seen a optimisation suggestion this bad though.

Hopefully they'll work on the tool.

 

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