Don't Forget Your Old Sites

So there was I, just wasting a bit of time before I get on with some client work so I decide to look at my Google Analytics profiles.

I'm going down the list of sites and click on my "Cricket World Cup" site. The only problem is that I'd completely forgot about and in fact haven't updated it since September last year.

So there I am, and the first thing that I notice is that there's shed-loads of traffic to it even though I hadn't SEO it and more importantly - I hadn't monitised it.

With all that traffic I've been loosing a cool sum over the past few days by not adding decent affiliate links. Now it's a case of quickly adding some more content to retain the traffic I do have as well as to keep the growth of the site and keywords going. Now I've got to spend a couple of hours looking through the nature of the traffic I'm getting and working out what's best to promote.

That's where many affiliates go wrong. They think that they've got a site about "topic X" and assume all of their traffic would suit "topic X" people. This is not always the case.

When you've got a site up and running and you've got people coming to it, look at the search terms people use to find your site as those phrases may include keywords that you can use to either earn more with CPA affiliate links or CPC search providers.

So get looking at your logs and look at what traffic you're getting to those old, forgotten sites. I've even just found an old blog about broadband reviews! Chuffing heck!