Google - Place your adverts in video games

So Google allows you to place adverts on their site, their partner's sites, radio and now computer games. This all comes with their acquisition of AdScape Media.

You can't really blame them. It appears they want a hand in all advertising media.

Adscape have a number of patents out there. If you look at them you'll see that they have one that allows advertisers to buy and manage adverts in video games. For example, it looks like advertisers will be able to pick say "roadside billboard" and put their advert on that, or even "graffiti on wall" or place their new song they want to plug in the background.

If I was Adscape I'd make it truely realtime. More and more consoles are connected to the net 24-7, so why can't these adverts rotate between advertisers. If you want to take it to its logical step I'm sure advertisers would want to "day part" their adverts and even configure by demographics etc.

It's a beautiful concept, I love the technology but ...

It appears we were all sold down the route that Google's mission was to "organise the World's information" - I simply don't trust this! It appears that their mission is to get their advertising service available on all media possible. We'll soon be seeing Google-placed adverts on our box of cereal in the morning, through the door with the local newspaper we never read. I worried where this well end ...