Affiliate Marketing Blog: SEO Continues it's Move Down the Ladder

Friday, 21 September 2007

SEO Continues it's Move Down the Ladder - SMO Moves Up

With the launch of Google's Shared Stuff the reliance of companies on SEO is eroding day-by-day and the importance of Social Media Optimisation (SMO) is ever increasing.

For me, Google has been very slow to get social. They've used it on their Google Maps and local listings for a while. But its taken them far too long to do anything del.ici.us or Stumbleupon-like!

One think I'm surprised with is that they haven't tried to come up with some funky name for it. Perhaps they're trying to appeal to the mass market that feels uneasy with all this "social bookmarking stuff"?

SEO and PR agencies now have even more need to lean about social media so they can start to build it in to their clients' media schedules. Relying on PPC and SEO these days will mean you're missing out on a huge audience!

3 Comments:

At 21 September 2007 at 09:49 , Dio Bach said...: I think the SMO is a real big part of the SEO's toolkit these days anyway. People spreading your links, spreading buzz etc can help and save the typical SEO hours of buying links. ;)

One word of caution though, many people spend a lot of time going after the social marketing channels only to find things that pay the bills, like converting them to buyers, is not all it's cracked up to be.

There's plenty of hard evidence out there that whilst the Digg effect may help get your site plenty of backlinks, the audience is too savvy to actually make you any money out of it - so you end up paying for the server and bandwidth surges and getting very little back in return - unless of course, you're extra clever and do stuff like the book and CD apps on Facebook. Then again, I'm not sure how well that converts to commissions either!
At 21 September 2007 at 10:15 , getvisible said...: Completely agree with you mate! It's not only attracting the links and the eyeballs, the thing that counts is cash through the till and sustainability!
At 21 September 2007 at 12:03 , Anonymous said...: I think maybe a reason why they haven'
t come up with a hip, funky,web 2.0-like name is due to the fact that many of us are becoming really jaded with these names. It does smack of 2006 and a lot of people may be getting irritated with all these companies desperately jumping on the hip and trendy bandwagon. Or maybe that's just me.