Google Plans Move into UK Mobile and Broadband Market

The news is that Google are planning to use some of the mobile phone spectrum that Vodafone and 02 has been using for a couple of decades to allow new entrants to come into the market.

Apparently Google have been looking to spend about $4 billion in the US on part of their spectrum to launch a mobile device.

There's speculation that Google would offer an access package supported by advertising rather than a set monthly commitment.

If they're willing to spend $4billion US for this bit of spectrum and support it by advertising they must have total confidence in the ability to raise mobile revenue . You can see this by the launch of their AdSense Mobile product.

If I were the incumbent mobile operators I'd be buying new underpants.

Read more: Guardian.