Why You Should Visit The Internet Retailing Event

I've come across the Internet Retailing Event to be held at The Novotel in Hammersmith on October 2nd and am surprised that not many other merchant bloggers have mentioned it.

Most merchants, I believe, just plod along, happy with their lot without looking at how they can increase their sales and improve their users' buying experience. This is where the Internet Retailing Event comes in.

It has been asserted by the event organisers that the Internet will account for 25% of all retail sales by 2009. And is also expected to account for £122 BILLION of sales this year. So getting internet retailing wrong could cost you millions.

The guys at Blue Barracuda will be attending (in fact they're sponsoring the podcast). DGM will be there also but am surprised that there aren't more networks attending. Ok, so it's just a few days after Ad:tech but this is a must for all merchants who need to source new fulfillment or transactions companies.

There's talks n how to Maximise RIO with SEM and affiliate marketing, how to build customer loyalty, email distribution, publishing customer feedback etc etc.

And for all you Hitwise junkies out there, Stephen Newton - General Manager of Hitwise UK will be a speaker as well as our very own Bolton-lad (or was it Wigan ;-) ) Chris Bishop of Hotel Chocolat, the eCommerce Director of SDGi, the Marketing Director of Otto, the Marketing Director of Tesco, and a company I own shares in - Retail Decisions, a guy from Doubleclick, the Head of Interactive at o2 and loads of others.

Hopefully the merchants that still don't quite get "online" right will be popping down and start talking to some of the experts and solutions providers.

You can register here.

Disclosure: This isn't a paid post. But they have given me a press pass after I asked for one.