Quick SEO Tips: Taking Remedial SEO Action Using GWT

If you've got a page that's not ranking and you want to use your own internal link juice rather than spend considerably more time getting external links, then pop over Google Webmaster Tools and check "Links To Your Site" (found under "Your site on the web") and see which of your pages have the most links in and then establish if you could legitimately link to the page you want to bump up a bit - obviously not forgetting the relevant anchor text.

Then also check the "Internal Links" report and see which are the strongest pages internally and then leverage those pages too.

Obviously you'll often find your homepage has the strongest link juice, but you can have some surprisingly strong internal pages which could be leveraged.

If you want to enhance this "strategy" you could use the mozBar and their Strongest Pages tool too.

But wait, there's more ....

If you run a blog as part of a main site then you've got the weapons for mass destruction at your finger-tips. Have two browsers open. With your list of target keywphrases at the ready in the one search Google (and the other engines afterwards) for:

site:www.mydomain.com "target keyphrase"

in the other do:

site:www.mydomain.com/blog "target keyphrase"
[if that's the location of your blog]

this will give you a list of your strongest pages on your site for that keyphrase and the strongest in your blog. If your objective is to rank higher for the main site then use those linking opportunities in your blog to increase page rank and relevance (via anchor text) to that page.

Simples. I'm currently testing it with a Top Christmas Presents 2009 post.