Very Quick 25 Factors For A Successful Affiliate SEO
Just following up on the SEO Search Ranking Factors (before I spend the next few hours going through some hotjiggedy research) here's my very quick 25 factors for a successful affiliate SEO):
Apologies for "SEO speak", and they're somewhat in order of importants
- relevant links from valued and diverse external sites.
- Keywords at the front of the page title
- organised architecture of site design parent / child relationships in the inter-category sense
- external anchor text matching target keywords
- get geo-targetting right
- as much unique, useful content as possible and make sure that its not copied (or if it is, make sure its referenced)
- useful, to a degree, to have kwd, domains i.e. product domains
- use other H tags wisely
- Variable KW phrases in h1's
- target KW in internal crawlable anchortext
- ensure that you have suitable linkability of your domain/page
- try and increase the number of internal links to the most important pages
- use of error-free sitemaps in GWT
- get KW phrases within variable text at the top 50-100 words on the page
- make the title/snippet more attractive to increase CTR from SERPS with the resultant secondary effects
- check regularly for server issues
- reduce template similarity between sections and avoid nasty boilerplates
- server response time / page load time
- grow inbound links organically (or make it look like they are)
- get away from long, complicated url structures
- take note of searchwiki and try and influence it
- adding fresh content / feed content from other sources
- appropriate alt text
- site neighbourhood (linking and hosting)
- largely different meta kw and desc
- and a free one: try and link out to other relevant sites
The above is just meant to be a starters whilst I update my own (more comprehensive) list of influencing facors (or golden rules as I call them to clients).
And sorry for not blogging recently, I've been a tad busy. But the upshot is I should be blogging soon about my multi-industry review of link-building strategies which looks at a few affiliate sites and tries to accurately determine which factors do actually improve rankings.
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