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Thursday, 21 February 2008

Webgains Voucher Code System - A Little Deeper

Webgains have launched their voucher codes system and from the looks of it it should be awesome.

The bit I like was in Hero's comment on the forum:

If a voucher exclusive to you has been used in the order, that transaction will be attributed to you overriding cookie data, preventing other affiliates from using your exclusive voucher.


I'm sure there are many affiliates that won't like this! But these are the are the affiliates that shouldn't be in the industry IMHO.

There was a bit that I wasn't fond of though:

"Voucher codes are reported in the Webgains system exactly as the merchant inputs them, in order to avoid problems with case sensitive systems. Please advertise them exactly as they are exported on the Voucher Tool."


as this may make displaying the codes not fit in with the system's requirements. On one of my sites I display them in capitals, I'll have to take a look at the actual implementation of the codes on the sites before I really comment.

But all in all, a fantastic development. Will MVC like it? Will it be a big boon for Voucher code sites if your codes are picked up by others and plastered all over forums by others? That could be an interesting debate!

I'm not sure that its just affiliates that take exclusive codes and transport them around the net.

What happens if I've got a code, someone places it on another site (legitimately) but then another affiliate adds value and then does actually drive the final sale? Is that fair? Well its fairer than some punk affiliate who's ego and greed is too big to respect other affiliate's codes - that's really not fair. And I'm glad Webgains are doing something to about it!

Who else will impliment this strict adoption of Voucher Code use and tracking?

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2 Comments:

At 21 February 2008 at 10:51 , Blogger getvisible said...

just speaking to Purple offline and it made me realise that sites like MVC (if they do steal exclusive codes) would be driving me sales if they nick my exlusive codes! Happy days!

Keep up the good work. Can I produce an rss for you to take them or do you want me to email them once a week?

 
At 21 February 2008 at 11:11 , Anonymous Anonymous said...

you crack me up :-p

regarding how you display the codes - most people will replicate the code exactly as you advertise it. If the merchant's system is case sensitive, they will be confused why the code is not being accepted which is why we recommend you advertise them exactly as the merchant inputs them.
I know of a few affiliates who do the same, using capital letters to drive attention to the codes, but it could cause confusion.

Thanks for your comments, much appreciated

 

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