Mobiles.co.uk - Valentines Offer @ 17:25 The Day Before!

I normally plan ahead, usually a good year ahead if I can. I used to leave things too late and I'd get caught out. So a couple of years ago I'd thought I'd skip 6 months of opportunities and go for the long-term stuff.

So it makes me chuckle, added with a bit of annoyance when I see Mobiles.co.uk sending out Valentine's offers at 17:25 the day before Valentines!


I know it wasn't an affiliate communication. But even still you can't get next day delivery from them at 17:25 surely?

But there's been loads of affiliate communications that don't leave us affiliates much time.

At 9.22 this morning I had an email from TuiFly's affiliate team saying:

"Valentine's Day is right around the corner and TUIfly.com makes it easy to please your Darling."

Come on!!!

I don't mind the "last minute to buy" emails like The Beauty Room did yesterday evening - hopefully this'll remind affiliates to push stuff harder and then remove on time?

Even the Buy.at / M&S "Promote M&S This Valentines" was a bit late in my opinion being sent on 1st Feb.

Us content/SEO affiliates look at things way ahead and we'll like more communication about what your plans are so we can allocate the time and resource to make a great job promoting you.

For instance, I started working on my Easter eggs site in earnest at the begining of the year, about three months before the event. This has given me the time to talk to the relevant merchants, find out what their plans are and allocate resources.

Can more merchants focus on giving us more preperation time before these big events :-)