Get A High Quality Score And Pay Nothing!

Or: We're Like Google More Than You Thought!

That's right. If you get your adwords right and you're a service company you could end up paying nothing for a lead!

I've just started a new ppc campaign for Pazang whilst I work on some sector specific SEO for them and noticed that if you've got a high quality score then you'll end up with your contact details as a viewable option.


It all goes back to this immediacy thing I keep harping on about.

But the thing is, us affiliates should be using the same logic in our own sites. I try and do it but as I'm only almost as clever as Google (cough) I don't always manage to find a technical solution to getting my traffic to take the right course of action as soon as possible - and then come back and find an alternative if the first option wasn't suitable.

This is the paradox we have. For SEO we need loads of relevant information. But that information can easily swamp the revenue generating content that we need to line our pockets.

So for me, us affiliates are in exactly the same boat as Google. We invest our resources in creating the most relevant information that attracts users initially and then aims to retain them. And then we try and maximise the revenue obtained per visitor by looking at the performance of each 'advert' over time. You could say, just like Google, we build partnerships with our most important revenue streams.

Also just like the above example, sometimes we have to give things away free if its best for our users - come on, don't tell me you're greedy and you don't have any links to retailers where you don't earn anything - shame on you ;-)