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Thursday, 16 August 2007

Why Title Tag is "King" And Keyword Stuffing Won't Get You Banned

I don't like looking at one instance of an issue and then deduce stuff from it. But this one made me chuckle.

I did a search for "ethical recruitment" and noticed the 12th site listed was "AMC Recruitment".

It's got some dodgy redirect on it so I looked further. The only reason I can see is it ranks for that page, despite having no textual content, is that it's got "ethical recruitment" in the title.

It thought furry muff. But how can that happen when they've also blatently stuffed the meta description with 21 "recruitment"'s and a solitary "cv"? Google must have missed it!

Even with completely buggered up frameset code they still rank fairly well for the "ethical recruitment" phrase.

So what can you deduce? Well Title is still mega important and you can still rank well with sites with bugger all content and chuff all links. Well done guys - there's hope for all the wannabe affiliates out there that can't be bothered to create content.

I'm changing my strategy back to spamming ;-)

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