Call To Ban Travel Affiliate Sites

Where's James Avery when you need him? Whilst trying to find a decent flights aggregator merchant to replace the Cheap Flights offering on Buy.at that came off months ago (I'm just getting rid now) - I cam across a blog called "Travel Rants" which had a post calling for "complete holidays websites .. [to be] scrapped".

Obviously it isn't as easy as getting affiliates to scrap their sites. They make bucket loads. But the guy is right to be concerned about punters to be confused by sites that show ABTA logos when perhaps they don't have a right to.

I'm not an expert on the legal position, but I can foresee a repeat of the restrictions that came into the finance affiliate arena with the regulations that the FSA brought in a few years ago.

The distinction the author draws is that sites rich in content should be allowed and those that aren't should be banned. I hate these prescriptive normative statements. It's up to the advertising standards authorities to clamp down on miss-selling. But it's down to the affiliate to operate morally and not try and trick punters by passing off as other brands, but whilst there's still massive profits to be made and whilst its so easy to get away with - it'll probably continue for many years to come.

But it brings me to the fact that I was looking for a merchant to send people to from my Euro 2008 site when I talk about traveling to away matches for the home nations. Would this guy say that is right? OR should I scrap my site because he doesn't think it's right?

Anyway - can anyone recommend an alternative to "Cheap Flights"?