New Adsense Features: V Nice

I've been of the opinion recently that Adsense didn't offer anything to visually stand out from the crowd. Ok so they'd added new corners and a nice logo etc - but they aren't major things.

This morning (coughing and spluttering) I went to check that I'd created the adsense code correctly on my Olympics site. After loading the correct code up I found that there's two new features (on the large ones at least):

1) Show More
When clicked this shows more adverts (naturally) on a Google Adwords Results page:



2) Scroll Up / Down
This feature scrolls the ads up and down within the space. This should help increase CTR's and obviously CPM's as the user would hopefully find more relevant adverts:





Adsense has just become a more attractive option!

I'm not sure when this was announced but I haven't been in AdSense land for a while.

P.s. They're now on this blog in the 468*60 format: