Guaranteed Results Public Relations - Paid On Results For The PR Industry

As many of you know, I consult for Pazang. So I'm sure many of you would be interested to know that Guaranteed PR has reached the North West.

There are a couple of other companies that offer "Guaranteed PR" but they would do it as a % of rate card. So if they managed to get you a double spread in the Sun, which to advertise would cost £15k, you may be expected to pay £3k.

The way Pazang are offering Guaranteed PR is to work with you to create a target media list, corporate objectives, key messages and costings. Then if we don't secure those key messages in the specified publications then you don't pay.

So we're all evangelising affiliate marketing as being the case where you only "pay on results" and there are some networks that charge no over-ride, or monthly fee - now there is truly accountable public relations on offer.

More information here.