A Look Back At November 2007

Well November was one of the most manic, stressful months of my life. But it was the start just the storm before my sites started to really take off again.

Pazang launched "Guaranteed PR" which, if you know what you want to achieve - is great for getting your name out there with national press coverage etc.

I complained about the state of SEO knowledge in business these days. The old adage "a little knowledge can be dangerous" is so apt in this industry.

2007 was a year of testing strategies and 2008 will see me extending them to a wider range of markets! I think the one's I'll be focusing on are the 2008 Olympics, the start of the World Cup. I'm trying to find some gadgets that'll be great for Christmas 2008 ....

The "let's do things bloody properly for once" message seemed to have missed the mark as many were more interested in their Christmas sites than pushing the industry forward.

I also approached the topic of the sequence in which consumers touch the marketing channels and who should get the commission/reward. And I'm glad that MediaVest and Studio 24 are taking progressive action.

I wasted a bit of time on the map of UK affiliate networks - but at least I got my head round it and used it on other sites.

I've been doing a lot of client PPC work lately and thought I'd pass on my views that it was so damn easy to remove keywords before they had a chance to be productive!

I actually forgot that I actually had a holiday in Alvor (bet that bad boy won't rank!) And I'm glad I did get away as I was getting snowed under with work and people asking me to sell links - grr!

And if you did find any paid links - well you could now report them to Google even easily!

I also had a look at the impact of Google adding more "immediacy" elements to draw people to the content Google thinks people are actually searching on more quickly.