The Power Of Content Affiiliates

From Will the internet survive the economic meltdown?

Matt Brittin, director of Google UK "cites the statistic that more than half of UK shoppers have changed their minds about which brand to purchase after doing research on the internet."

Let's just ignore content affiliates and place all our efforts on the affiliates that target your brand shall we and don't educate, inform or eulogise your products or services.

Content affiliates change consumers' minds towards (or against) your brand - work with them.