April 2008 Review

After working for months on a site about the Euro 2008 tournament I realised I'd booked a holiday when it was under way - lesson for all: Make sure you keep a diary of your important affiliate events!

One of the big events of the year was that Google relaxed its brand bidding policies. It really didn't affect me as an affiliate as because I don't do a great deal off PPC. But it did mean that some of my clients had their competitors bid on their terms. So we replied in kind. Ho hum! I did do a summary for affiliates too.

One of my favourite chocolate shops was the fastest growing in the flowers & gifts category (my actual favourite is Chocolate Trading Co. of course). I did a few sales for them, so maybe I did my bit for them!

There were some more developments in Google when they launched "previous query".

I got ripped off by RSS scrapers in Pakistan! Gits! But I'm not sure if they'll do the same for one of my clients which launched a blog.

I've started to see more UK web sites start doing this now, but back in April I blogged about how Japanese companies weren't using their urls in advertising but search terms.