Affiliate Marketing Blog: Google AdWords Demographic Bidding

Thursday, 24 January 2008

Google AdWords Demographic Bidding - Dissapointing!

I may have suggested it a year ago, but now Google have started a beta to offer very limited Demographic bidding and give a run down of it here.

I'm going to see how it fits in with my clients' needs, but it seems that the demographic filters are very limited - age and gender! That's it!

It does give an extra layer to exclude clicks and increase your ROI, by finding which demographics don't convert for you and prevernting them from being shown your ads. But I would like to go further and go down the route I detailed in point 2 in my post "What will affiliate marketing be like in 5 years" - but they're obviously concerned about the privacy issues.

One thing at a time I suppose!

P.s. anyone want to tell them that they're sign-up button does'nt work?

http://cfernando:8222/ads_inquiry/demographicbidding - anyone?

3 Comments:

At 24 January 2008 at 13:15 , admin said...: I am confused now! I thought you mentioned in an earlier post that you had switched off all your PPC campaigns. Or would this new feature entice you back into paid advertising?
Tony
At 24 January 2008 at 13:18 , getvisible said...: Hi Tony.

Nah, I no longer do PPC for my own affiliate business - I'm an SEO geezer.

But I do PPC for clients. I have some large clients that have a ballanced campaign of SEO, PPC, PR and press advertising - I provide services as part of that overall marketing strategy.
At 24 January 2008 at 17:30 , Anonymous said...: We talked to our AdWords contact this afternoon and they know about it being broken and have been trying to get it fixed. They called us a tiny bit later and gave us a working URL for the sign-up. So, we're signed up now, but we only have an e-mail so far saying basically "It could take a while before we really let you in as we have high volume of applicants."

- Charles