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Thursday, 3 January 2008

Get Vis: Full Fat But PPC Free!

At last, I'm now PPC free. All my revenue is now generated by other sources but none from PPC. And boy does it feel good!

I decided, after being messed around by HMV last Christmas that I'd work towards getting rid of PPC being a fairly large chunk of my sales source. I can't remember how much I spent then, but in June 2007 it was around £10.5k - which isn't huge compared to most, but still is a decent amount.

Last month I spent around £300 and now I've switched everything off!

But how did I get to this stage? Well, I started looking at niche products that were due to come to the market in about 6 months - 1 year and built up sites around them and obtained good quality links naturally because often the sites were actually useful. I also did the usual thing of registering with directories as well as utilising social bookmarking, social networks and other services such as Squidoo.

Obviously I'll still be looking out for PPC opportunities, but I prefer to spend my time finding products that most affiliates don't know about and building sites that way. I get a lot of satisfaction interacting with my users and this is something that PPC never gave me.

Hopefully there'll be no going back - but you never know!

Are there other affiliates that are PPC free?

What I'm listening to: Some boring git on Radio 2!

No back to some reports!

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2 Comments:

At 3 January 2008 at 14:04 , Anonymous Anonymous said...

I have been PPC free for over 5 years, I thought about getting back into it early in 2007 but realised I was very out of touch in how to run a successful PPC campaign, when I did it there was no Google Adwords.

I agree the satisfaction of sales which are 100% profit ( well if you dont factor in time! ) is great. Well done.

 
At 3 January 2008 at 19:07 , Anonymous Anonymous said...

Great to see you can have success without ploughing loads of cash into adwords - I am really going to have a good go with Wordpress this year, but I'm not even on Facebook yet! December was my first big outlay on Adwords and I have already had my credit card billed and still no sign of affiliate earnings in my account,going to try and get a 0% purchase card and change my billing date to max cashflow. Funding Adword campaigns is just another thing for us newbies to think about, but I suppose it acts as a good barrier of entry to once you get established. Edward

 

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