Merry Christmas - Boy Was it Good!

I'm speaking about the affiliate side of Christmas! It's certainly been a bumper one for me and look forward to working on my non-Christmas sites in January. To be honest I've had enough now!

I've had one site that worked far better than I thought so I put more effort into that and thought "sod the rest!".

It was good not relying on PPC to provide most of the profits this Christmas after the shenanigans of HMV last time round! I've now cut my PPC spend to less than 1% of what it used to be and now I rely on my blogs and social media strategies to bring home the bacon (sorry Darren!).

I must admit it's nice not having to log into to Adwords first to see how much I've spent and then the networks to see how much I've earned and not be concerned about the lead time between paying for traffic and receiving the revenue from the commissions!

Here's to a great 2008, and roll on those international advents that will hopefully add some more cash to the "wedding fund" ;-)

BTW! If you've not heard it enough, here you go - Merry Christmas!

p.s. thanks James for the Prestat Chocolates and everyone else - Including Andy at Linkshare for the Christmas card - I'll make more of an effort to work with you - and thanks for the input so far!