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Thursday, 15 November 2007

What Place For Recruitment / Job Site Affiliate Programmes

I've been chatting to a cross-industry job site who may be inclined to run an affiliate programme next year. I know that many affiliates haven't had much success with job site affiliate programmes in the past. But with blogging and more niche affiliate sites do you think there is a place for it in this day and age?

I remember TotalJobs messed their programme around going from CPC then CPA with possible tracking issues (on BeFree). There is also Workthing and Jobsite paying for advertiser leads.

For job seekers I'd imagine that a programme that offers a CPA rate would be more attractive to the job site (obviously lower risk) but a CPC deal would be preferential to affiliates (lower risk to them too).

Without knowing conversion rates just yet, would affiliates be inclined to promote a job site targeting job seekers?

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4 Comments:

At 15 November 2007 at 20:40 , Anonymous Anonymous said...

Gumtree UK (on CJ) also payout for job advertisers I seem to recall.

I've had success in the past on programmes where you are paid just for valid candidate registrations.

 
At 15 November 2007 at 20:53 , Blogger getvisible said...

Thanks John. Didn't they only pay on London leads? I can't remember!

 
At 15 November 2007 at 21:59 , Anonymous Anonymous said...

I think the future is pay-per-applicant. It won't be an easy sell to affiliate partners, but the higher rewards on offer should sweeten the pill, higher rewards that jobsites can afford because results are assured (assuming th clients are happy with the quality of applications).

The days of PPC without a high level of transparency are surely numbered, and even pay-per-registration can be skewered by low quality or inactive candidates.

It will be interesting how things pan out.

 
At 19 November 2007 at 19:47 , Blogger James said...

We launched Targetjobs on Altogether Ads today mate - will let you know how it goes :)

J

 

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