Google Adwords So Boring: Give Users Something Different

Google is attacking affiliates, no denying it. They want listings to be full of useful information. They've been cracking down on paid links, spam and all kinds of crap.

They also attacked affiliates creating multiple ads to the same site. But they still let price comparison sites clogg up Adwords. Buyers don't want to see loads of price comparison sites showing them the same things over and over again.

I recall seeing somewhere on Google's own site or on Matt Cutt's site about people not wanting to see the same information and products being rehashed on affiliate sites - so they took action.

So why can't they penalise the repetitive crap that these sites (including arbritage sites) churn out? And why can't they give people that actually write useful, unique content that includes non-affiliate links a bit more of a leg up?

Google used to talk of immediacy, getting users to the relevant content/products quickly. PPC foder does not do this! Change your adwords quality score to penalise the dross that fills the paid section of your site and i don't care about the millions of ads these sites have that make you cash.

Let's look at the numbers of keywords these sites are using:

ebay.com 2,648,123
smarter.com 760,606
shopping.net 161,229
ask.com 841,737
local.co.uk 234,522
excite.co.uk 961,356
shopping.com 2,224,505
Bizrate.com 1 479,456
PriceGrabber 1,164,883
shopping.yahoo.com 2,010,303

Are you telling me that not a significant number of those keywords are a waste of budget or of a user's time?

Grr, hate it!