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Friday, 19 October 2007

The AA say wah?

Is it me or is this bit of an email from the AA (via Buy.at) a load of &*($"?

Removal of AA from the affiliate display urls

* Use of the AA in sub domains is permitted (ie:www.affiliate.co.uk/TheAA)

Affiliates may use AA brand terms as a sub-directory of their site, but NOT as a sub-domain. ie www.yoursite.com/theAA is acceptable, but theAA.yoursite.com is not.

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2 Comments:

At 19 October 2007 at 08:05 , Blogger Unknown said...

Hi Lee,

This is actually quite common.

The concept is that an affiliate is able to show they carry content on their website for the AA rather than the inference that an affiliate could be trying to pass themselves off as The AA.

Where this becomes clearer is if you use another example.

If you registered the domain www.aabreakdown.co.uk this could legitimately be construed as someone looking to pass themselves off as The AA.

This policy isn't new and is used by a number of (particularly) bigger brands.

 
At 19 October 2007 at 13:35 , Blogger getvisible said...

Hi Kevin,

Sorry, it was late :-( The bit I was pointing to was that it contracdicts itself in the first have and the second.

I may be mistaken as my brain is filled with rubbish at the moment!

Lee

 

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