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Thursday, 6 September 2007

Merchants I Like - Advanced MP3 Players


I'm going to start ad-hoc reviews of merchants for the sake of it. I'm not getting paid to do them so they'll be honest appraisals.

There are many merchants that I'll promote for a bit and then drop them when I realise they're poor performers. But Advanced MP3 Players on Affiliate Future is one I really do like for a number of reasons:

1) They Communicate well - I'm always getting emails from then about new product launches which is great for ppc and blogging!

2) They're responsive - I told Josh a year or so about the Zune MP3 Player and that he may like to get prepared (they normally are well ahead of everyone else) and within a few hours they'd created a landing page and I was able to point some content links to them;

3) They've got products that shift - even though there is a major jump in sales in the run up to Christmas, they sell well through out the year which is important when you're trying to make steady sales;

4) They're price competitive - whenever you're promoting one merchant over another its important that they're price competitive, especially in this kind of market. Despite the evidence that people are moving away from price comparison sites people often still buy on price.



5) Small player gone big - I also like it that Josh started the business and has grown it into one of the premier players in the market. I always try and help the smaller guys and I don't expect they'll become arrogant like ASOS did.



6) The site is informative - They go the extra mile to educate and inform the user before they buy. This is great at giving the purchaser confidence that they're buying the right product.



7) The site is well designed - its very easy to find what you're looking for and you're not led down blind alleys.



8) The buying process is very simple - some sites are a pain in the backside to buy from, Advanced MP3 Players makes very easy.



9) They always try and up-sell - affiliates should always look to see if a merchant tries to sell the user more than they intended. For you it means you get higher commissions.



10) They've got good customer support - all the numbers and email addresses are on the site and they respond to them quickly. This is essential for repeat custom.



One thing I didn't like, however, was that they use City Link, I think they're crap. But as long as their customers are happy that's the main thing.



Overall I'd give Advanced MP3 Players a LM score of 7/10.

They also offer an exclusive "advanced mp3 player discount code" which is a big plus in my book! Following the link you can see how I've implemented it!

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3 Comments:

At 6 September 2007 at 17:22 , Blogger Unknown said...

Thank you Lee! While Josh and I try to get the information out there it is really the experience and opinions seasoned affiliates that count in forums such as this. Obviously we would love to better that much appreciated "7" and as such we would point out that Royal Mail Special Delivery is offered as an option on all orders. Keep up the good work Lee. Bruce Clayton - Existem Affiliate Management

 
At 7 September 2007 at 08:46 , Blogger getvisible said...

Perhaps 7.5 would have been fairer. I think some times the creatives let it down. Maybe some super-whizzy interactive search boxes and "top seller" JS's or PHP includes would do nicely (I may have missed them).

 
At 27 September 2007 at 12:41 , Anonymous Anonymous said...

They have top sellers via the content creator on paid on results which allows php includes.

 

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