Welcome to Spam City. Population Unknown

I've just taken on another client (thick and fast I know) that offers property for sale in Costa Blanca and other areas of Spain. So the second thing you do when you get a new client (the first is review the on-page SEO) is to look at the competition and see what they're upto so you know how overt to make the client's SEO.

I do some searches and find some pretty good sites with loads of content then I came across this one. If you look at at the bottom there is a horrendous list of pages targeted at each town, city and keyword variation. My view is that it breaks Google's Terms of Service as they're not created for search engine use. I also think that "content" that is created solely to push the crawlers should be only placed in the sitemap. I'm not sure what others think?

To me it's sloppy and lazy SEO. The site should take every opportunity to link to the pages when they mention those keywords in the actual descriptive content. It's my view that any links that are used in this way carry more weight than just keyword/link lists at the bottom of pages.

At least they've saved me an arduous job of creating keyword lists for ppc!