Social Media Optimisation 1,427% better than PPC

I've just blogged on my new social media blog about a study which highlighted that Social Media Optimisation (SMO) produced nearly a 15* times better return than PPC. This may be indicative of the highly competitive nature of PPC these days whilst we're still in the pre-"gold rush" (in my opinion) with Social Media Optimisation.

I suppose just with PPC at the beginning, before people really understood how to calculate ROI and knew about keyword tools etc, there were fantastic opportunities but still pretty large risk.

The same can be said about SMO. There are fantastic opportunities if you take the social networking strand, but the risks in terms of wasted investment and damaging brands is quite high. People are getting fantastically high ROI's with blogging, but there will be tools, features and learnings that will increase those returns in the future.

So, if you wanted to leverage SMO to add to your bottom line, what should you do? Well we've listed some basic steps of social marketing.