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Tuesday, 19 June 2007

Big Companies Getting Mobile Internet So Wrong

I love using my N95 to connect to the net. I use it to "read" the papers in the morning whilst everyone else trots out to the newsagents in the rain. I love keeping up-to-date with the cricket scores when I'm at a client's office. I also love checking my emails when I'm out shopping with the missus. Sometimes, however, I'll find a site that gets mobile Internet so wrong.

I've just been having some router issues whilst trying to find out information about my flight to Antigua. So I try and get to the FlyBMI.com site on the phone and it uses a naff UA redirect to force me into the mobile version of the site. The only problem is they give me about 4 options - all of which don't work.

The N95 has a fantastic browser that can handle complicated JavaScript and lengthy forms, it handles cookies fine and generally is excellent at connecting you to the net on the go. Like the BBC or Facebook you have the option to view a slimdown version or go to the full site. With BMI you don't.

Thankfully a reboot of the router allowed me to connect and see all the flight restrictions and guidance.

So if there's any designers out there that work in the mobile marketplace - could you please allow users to choose which version of the site they wish to use!!!

P.s. I thought this blog was about affiliate marketing :-(

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