If you've seen
me tweet the title in Twitter then you're already half sold on its benefits for affiliate marketing. If not, let me explain a bit more.
To me affiliate marketing is the process of monetising people's buying intentions - its that simple. Some affiliates see them as creating demand, I don't. My strategy is taking people that are already in the buying frame of mind and navigating them to merchants in a way that balances their requirements and my return.
Twitter is just so damn perfect for that it's untrue. Now I won't divulge everything here. But you all know that I run a website promoting
Easter eggs. Well do you think these tweets will be of use to me?
Exactly! I've set up systems to instantly monitor Twitter chatter about topics I monetise and then I start communications about those topics and engage people in the blog's direction and content. Check these tweets:
There was a cry for help (perhaps overstating it) which was met by a helpful tweet and then she replied, marketing my Twitter account to everyone that follows her.
But it goes further than that. I made a mistake on one of my reviews and one of my followers (makes me sound like I should have long hair and wear sandals) rectified me, so I amended the post and thanked her publicly. This is part of doing business online properly - allow people to improve what you do and make them an important process of what you do.
So, perhaps my title is a bit strong?! Perhaps it should be "Twitter For Affiliate Marketing: How To Find People To Help Promote You And Moderate What You Publish" - but that's not as catchy is it?
Now you're probably wanting something to take away with you after reading my ramblings. Well here it is
Twitterfall - a great way to find Twitters and Tweets - you can even add it as a widget to your site to build a community feel and provide automatically generated relevant content. Can't see how? Check this screen grab, and see how it could be relevant to you (click on the image for a closer view):
But wait, there's more ...
It's also a great way to find content that you'd never have found before. I've found some PR agencies that have kindly wangled some free items for me to review and I've found and interacted with companies to interview regarding relevant news items for my blogs. In all Twitter is a direct way into the people that matter. After that, its down to you - just don't take Tweeps for granted, they can break you just as quickly as they make you!
p.s. I'd like to thank
Purple of
Warn Tickets for starting my mind down the path to Twitterdom!
p.p.s I've got to thank
Cooldex &
MichellePen for subsequently recommending
Twendz.
p.p.p.s Did anyone say
affiliates could win a holiday to Barbados with Sunshine and Affiliate Future?
