When Doing Nothing is Best

Back at about the 6th August this year I had three very niche sites that weren't getting a huge amount of traffic because of their nature fall out of Google.

The sites where about electronics products. Two were about future products due out this year and the last was one that I mainly used for PPC but still used to have decent rankings.

Then a couple of days ago they jumped back into life. The traffic was back. But what did I do? Absolutely nothing. I didn't try and get more links, remove any duplication, change internal linking or stuff more keywords in.

So if you're not trying to push the envelope with your SEO and if your site isn't littered with affiliate links and your site inexplicably falls out of Google - give it a month or so before you do anything.

The only thing I'd do is carry one with what you're doing before. If you're supporting your site with offline activity with such actions as PR then carry on. Keep submitting articles/posts it to Digg.com etc.

But if you are doing uber-SEO then give your site a once over and look for inter-page and cross-page duplication.

Has anyone else seen any improvements in rankings in the last two days and what features/characteristics do they have?