PPC for Link Building

It may be a novel concept, or perhaps I've been missing the boat for the past few years but ...

... i ran some ppc promoting the new england football shirt on my Euro 2008 site just to get a gauge of the CTR's of the ads and the effectiveness of the landing page.

And even though I realised that the ad's were fantastically effective and the landing page crap there was a side effect that I didn't really think of all that much and that's the next day when I looked at the Google Analytics stats and saw a absolutely stupendous increase in traffic.

At first I thought it was that my request to pause the ads didn't go through, then I thought Google had added loads of pages after I messed around with the templates, and then thought MSN or Yahoo! could be the culprit. Then I looked deeper ...

... there were loads of fora that picked up my ads and posted my site with comments saying the image of the new kit I had were fake.

What do I care, loads of extra traffic, loads of extra bookmarks and some nice cookies set.

Q: So what could any Noob learn from this?

A: Don't be afraid to think of PPC as a long term, brand-building tool as well as an instant commission method that most other think of it as.

And is the image fake? I dunno!