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Friday, 23 February 2007

Fraud on the other foot?

Is it me, or has the perception of affiliate fraud changed?

When I first started in this industry a few years ago everyone was saying that affiliate marketing was doomed because of affiliates fraudulently sending through leads that were false.

You had the perception that there were hundreds of spoty teenagers running incentivised sites putting false data or completely irrelvant leads through credit card, loans and other merchants - and taking a pretty nice sum for it.

For me it wasn't a perception, I knew people that completely ignored any sense of morals. I won't name the person in my mind, but I'm sure everyone will think of one person or another.

But now, I'm really worried about another type of fraud. I know I've got to be careful naming companies but for me virtually every affiliate could name transactions that just disapear.

Previously we've blamed people having cookies turned off, other affiliates over-writing the cookies with adware, network tracking being broken, mal-formed links, merchants deleting tracking code by mistake etc.

Today, I'm extremely worried about merchants illegimately rejecting legitimate sales as "fraudulant orders", "credit card not validated", "incorrect contact details" etc when in actual fact there's nothing wrong with the order.

In certain industries, such as consumer electronics and mobile phones we expect a percentage of orders to be rejected. But we never expect our own orders to rejected when the products have actually been recieved or dispatched.

I say this because I recently ordered a PC with Dell (on Tradedoubler) and the order I put through on the 16th Feb was in effect cancelled and a new one created on the 18th. I never recieved any notification or explanation from Dell saying why this happened. And I can't think of any reason why it would be.

I'm not saying it was an attempt to prevent affiliate commission being paid on the order. But with the current climate of suspission every merchant should attempt to be as transparent as possible.

Take for example Advanced MP3 Players. I had a shed load of rejections in one day - a few hundred quid. I contacted them and Josh got back giving me a full rundown of what happened and I was happy with that.

You've also got a possible problem with Currys where it has been mooted that the order was cancelled and then put back on with the telephone customer service's details against the sale. I personaly knew someone that worked as a GUS/Argos customer service person in Widnes and they frequently "have to" cancel web orders and put them back through over the phone. The conversation I had with them was about 3 years ago so I don't know the current situation, but I'm sure this is a massive problem for the affiliate industry.

It's about time the networks provided a thorough solution to this. Some merchants offer lifetime commissions based on an individuals account. To implement a solution will mean that merchants would have to update their backend systems to provide a solution whereby any sale from a particular name/address within a given time will garner affiliate commission.

There has to be a solution before the industry is destroyed, not by the unscrupulous, spotty oiks with an overactive desire to be rich; but by merchants that either have an unhealthy desire to meet "targets" or by the niave one's that don't think long term and don't think affiliates can collectively bring a merchant to it's knees.

It can and will happen if merchants don't buck up their ideas and play the game properly.

What I'm listening to: Kaiser Chiefs - I Predict A Riot! ;-)

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Wednesday, 21 February 2007

Adwords - Functionality Request

I'm constantly looking at sites / application UI's and think how they can be improved.

Today I was in my Adwords account looking at old campaigns and seeing if I should put them back live and whether they need tweaking etc. I came accross the one direct to merchant campaign and starting trying to think why I paused it. Was it because it just didn't provide an adequate return, was it because the merchant had site issues, was it because I wasn't allowed to brand bid, was it because the offer they were running out had ended, was it because the merchant is deactivated???

So I think one feature for adwords I'd like is a "sticky" feature where you could add a note against campaign to make notes about what you've changed and when and why you've changed it's status etc.

I wonder how many other PPC'ers out there would like that feature - and not just with Adwords?

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Monday, 19 February 2007

What my readers are into ... What No Privacy?

Looking at the this site's profile on MyBlogLog I can see that my site visitors are into The Office, Miss Nevada and a retired Silicon Valley venture vapitalist blog.



But should I really know what people here are looking at? Maybe there's no personally identifiable information, maybe it won't tell me what Jimbo's been clicking on (sorry if those sites were you). But personally, I don't think if's any of my business what those that read this site look at when they're not clicking out of the site.

We all want user information, we all look at what keywords people use to find our sites and often track the exit points. But tracking individual readers around the internet is a step too far for me.

I'd be interested in your thoughts ...

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Sunday, 18 February 2007

Don't you just hate it when ...

Most readers know that I've got a site about the Euro 2008 tournament. It used to rank #3 in Google UK for that term, but know the homepage has disapeared, there's no cache and it obviously no-longer ranks for that term.

So I obviously wonder why it's no longer there and why it's happened to other people in the past.

The important thing to do, if this has happened to you, is to look firstly look at:
  1. how your site is created - if you use a blogging tool (like I do for that site), when you update it, does it take pages down and then re-create? Well Blogger does this. If you try and load up your site when you're rebuilding it often the pages will be temporarily deleted. If this happens when Google are crawling, the pages will often be removed from the db.
  2. Did the site go offline due to hosting problems. Well I've no knowledge that it did go offline. It would be easy to say: "well, I've still got internal pages listed", but if you don't have great Page Rank (as the site doesn't), it won't be crawled all that often anyway.
  3. Has the site been scraped? Well using CopyScape I don't think so - but there may be a problem with using RSS news feeds from the Eurosport site. I know it's being anal, but with the way things are with Google you can't say that they don't think there's duplicate content.
  4. Is there too much duplicate content within the site? Well this has been my biggest concern using Blogger and the way you create labels. Content appears on both the homepage and the pages you categorise. I've already rel="no follow"d my archive pages to prevent this issue. The only solution I can think of is to reduce the number of posts on the homepage, but this reduces the range of keyphrases the homepage would rank if it were just a Googleblip.
  5. Some bugger has reported the site for not-complying with Google Webmaster Guidelines. The site is far from being "Black Hat" so I'll tentitively rule that one out.

Top Tips for a suspected removed site.

  1. Use the Google Site Status Tool to see if your site is being crawled. This should be the first thing you look at to see if you've got a ban.
  2. If you value your site you would have already made sure you've got Google Webmaster Tools activated on your site. So it's just a case of doing a couple of things. Firstly, check to see if Google had any problems accessing any of your pages (this will appear when you first log-in). Secondly check the crawl rate, if it's dropped it may indicate problems and will also cause it to take longer to get back in.
  3. Check to see if there are any pages left in Google by using the site:www.mydomain.com "word used a lot on your site". If there's no pages, you're buggered.
  4. Use CopyScape to see if there's any sites stealing your content.

What do you do if it has been removed.

  1. Change underpants
  2. Spend a couple of days just making sure that you haven't done anything overtly wrong
  3. Also get some content added to see if you can break out any possible duplication issue.
  4. Try getting a few more fresh links in
  5. Wait

If waiting doesn't work. Try a reinclusion request.

Then wait some more!

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Thursday, 8 February 2007

Viewing Scrapping Sites Easier - Thanks To Google

Yeh you could use the old method of finding some content on your site and copying into the Google Search bar. But now there's a more fun way.

Use Google Webmaster Tools and look at the "links" tab.

Here you'll find all the sites that link to you. Looking at one of my clients that has over 5000 links (it won't go over that amount) and many of the pages it shows up are utter crap. They're just MFA sites with links to the client.

Fair enough they've got tonnes of links from local authority sites (even Red Ken's site), universities, forums etc etc. But they've become a victim of their own success.

Because they rank highly for over 4 thousand phrases these scrappers just come along, take their content or just scrape the SERPS.

Like what the hell would my client appear on a page about "Escort agency's in Little Hampton"? What really pisses me off is that they have a complete disregard for other people's sites.

My client has nothing to do with the sex industry and will undoubtedly be suffering from the unwanted links through out the internet on topics that have nothing to do with their industry.

Furthermore, why would my client want to be linked to from a page about a "working blondie tribute band needing a guitarist"?

So what can be done? Well I used to do crap like that until Google made it unprofitable for me and knocked some sense in so I changed my ways. One day I had a letter from Saga about a page I had on one of my travel sites about Saga Holidays. Anyway, I ranked very high for some of their terms but didn't have any links to them. They send me a "nice" letter asking me to remove the page. I couldn't be bothered then as I was raking it in big time so I took it down.

You could try that approach - a cease and desist.

But the incentive for people doing this sort of crap needs be taken away by the search engines. I'm sorry Matt, but more needs to be done. It seems far too often that the innocent on the internet get shafted repeatedly, but the perpetrators get away with the swags of cash!

I think I'm going to have to get my black hat out again!

But seriously, go through the links list and see who's knicking your content!

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Wednesday, 7 February 2007

Are UK Affiliates Being Pushed Out?

After putting two recent events together I've started revisiting my foreign sites.

These sites aren't US focused or even Australian as most affiliates seem to go. Last year I was thinking even bigger. I bought a domain name to target the phrase "affiliate marketing India" as well as "affiliate marketing South Africa".

At the time there was loads of press attention of the business opportunities in India, I looked at the size of the population, the growth in the "connected" classes and decided to get on the "Bandwagon".

The same thing happened with the South African site. I thought, what with the World Cup coming up there in a few years they'll be loads of opportunities to get 2nd tier income.

But recently many of us have been thinking about the new, increased pressures on our affiliate marketing businesses. Kieron's seen it with Google Adwords, Frostie's commented about the general industry and others have taken part in the discussion on the A4U Forum.

Then I get a PM from a reader asking about South African domain names and I thought it's about time to get my overseas stuff sorted.

But should I be doing this? Shouldn't I be thinking about the pressures here in the UK and how to beat them or find new opportunities on these shores?

Well to be honest, I'm sick and tired of the excuses that many merchants and networks come out with these days. I'm fed up finding most merchants finding ways not to pay us or, indeed, copying what we do and then stopping us from doing it.

So to those merchants and networks, bollocks to ya!

I'll be narrowing down who I work with in the UK and opening up more opportunities overseas - where you expect stuff to be a bit dicey. I know it'll be a "seat of the pants time", but what's life for if you're not going to have a bit of fun?!

So if anyone's got any pointers, I'd be most grateful! :D

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Tuesday, 6 February 2007

Are You Using The Google Cache Checking Tool?

Often in my SEO Consultant role I come across situations where you have to give evidence as to why it's advantageous to create fresh/automatic content on your sites to ensure that GoogleBot et al come a knocking often.

They're usual response when I put the case is "why does it matter"?

My answer is: "When you provide a new product or service, you want people at your door ready to buy". But how is this so?

Well the more often you add/change content, the more often the bots will come round to see what you've got. When you really need to get a new product in front of potential purchasers you'll need the bots round ASAP.

I've seen this recently with a client who has many pages that change very infrequently. We've recently started the process of SEO'ing them and getting new content on there. But because they change very infrequently the new changes will take a fair while to kick in.

But why this ramble? Well there's a tool out there to show you (and your clients if you have them) how often GoogleBot comes round.

The tool is created by We Build Pages and is called Cool Cache.

Basically you give it a url (probably your homepage) and it'll see what onsite links you have and then when you press "go" it'll go through them and tell you when the last cached date is.

This should highlight to you the pages that you need to work on to get fresh/automatically updated content on.

Go to these pages and work out if you can get some external news feeds or can embed various forms of internal information such as "latest products" or "latest company news" etc.

You'll be amazed what impact it can have!

Well one learning is that if you look at this site, many of the "labels" pages were crawled and cached today, however the homepage is a week-old and the post about a Google Page Rank update doesn't have a cache - wierd!

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Why I Love Google Webmaster Tools

Google Webmaster Tools is the dog's mutt's place to spend some time productively learning about how your site interacts with Google.

I've been using it for a while now and it's getting better all the time.

So why should all webmaster's use it?

Well it's a very quick, easy way to see how often GoogleBot's crawling, how many pages they take and where they're having problems.

I've used it on a client's site recently to spot problems when we transfered over to a dynamically created site. Moving from perl to php caused some problems in relation to the case of directories and filenames. Using Google Webmaster Tools we quickly spotted the areas of concern and with a conference call this morning we fixed them.

You can also choose your prefered domain in Google. Would you want your site to be crawled and displayed as www.domain.com or domain.com - it makes a difference!

You can also very quickly see what your site is ranking for and what people actually click on - allowing to rethink your <> and page content so what is displayed encourages people to click.

But the bit I love the most is this new feature which Matt Cutts has blogged about: A proper backlinks tool.

Previously doing link:www.domain.com has pulled out loads of rubbish and certainly wasn't a filtered list. Now they've got rid of all the duplication and given you a distinct list of all the pages (they know about) on the net and which pages they link to on your site! Simply awesome!

But it's best to read the official blog on the matter to find out more - Using Webmaster Tools to Find your backlinks.

But what do we really want next?

I'd recommend some sort of similarity tool. I know there may be legal implications of Google saying publicaly "we reckon this site has ripped you off". But we need some way of spotting sites that are scraping or stealling content before it becomes an issue with a site in particular.

Word From Venessa Fox about the Google Webmaster Tools, Sitemaps, Page Rank, the new link data (her comment was before the launch) etc - it's well worth watching!

The interesting fact is I know a fair bit about body language and it was so interesting watching her talk about the link data. Whilst she was saying that she knows people are wanting it etc, she was rubbing her hands away from her. This is a clear indication of her washing her hands of what she's saying. When's she's flapping her hands around a lot, she believes what she says. A good SEO should be a good body language reader too!


If you can't view iframes, click here to watch it.

But what would you want?

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Apologies to Affiliate Window

Yesterday I received an "Exclusive Invitation" to a Get2Gether held by Affiliate Window. I'm a bit miffed as I've been told that I have to go on holiday the end of March - when the event is being held.

I've not been to a G2G recently as I've been mad busy with other stuff so was looking forward to a bit of "networking" especially when the invitation included " Unlimited wine, beer and soft drinks throughout the evening". Grr!

So if anyone has got any excuses I can use for the missus I'd be greatful. Baring in mind I'm just about to tell her that I'm going to have to spend part of our "romantic" weekend this weekend at Old Trafford, it'll have to be very convincing!

But thanks Affiliate Window it's much appreciated.

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We're All Going To Barbados

Barring being banned from the fantastic island, it looks like many of us will be heading off to Barbados this summer.Last time round was chuffing awesome even depite not being young, free and single then.

We all had a great time and for the second year running I managed to crash a motor vehicle! Will it be third time lucky and I actually get a ticket?

So what do you have to do to get your free ticket? Well, details are still being drawn up, but basically you've got to be "top dog" with a selection of merchants on Affiliate Future. So keep an eye on their communications and get ready for some serious affiliate action.

I've heard that it's going to be significantly bigger this year. Last time round there was only about 20 or so of us and maybe we'll have 60-or-so people this time - damn them bar bills are gonna be huge!

Good luck peeps!

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Monday, 5 February 2007

What Can You Learn From The Affiliate Marketing Leaders?

I was going to post about the what many affiliates (including myself) do wrong.

But I'm a naturally positive person, so here's what you can learn from industry's best. Basically this post could have the subtitle: "How to create a long-term, successful affiliate business".

So here we go:


1) Provide something useful

Whenever I'm thinking of a break away but don't have a particular destination in mind I pop over to James Avery's Flight Mapping site.

James started his site a good few years ago and at the time was the only one that offered an interactive flash map of airports, airlines and the routes that connected them.

I know James has had his ups and downs with the site with Google rankings having a negative effect on where his fantastic locks start. But it's still a great site.

Obviously I'm not even sure of it's profitability but I'm sure he's made a good amount from it.

So what can you learn from James?
If you have a novel way of bringing affiliate links to the market or can produce a site that actually adds value to the internet you'll find it a lot easier to create a long-term, profitable site.

2) Focus and build on your strengths but cover your backside

Kieron Donoghue has done very well out of focusing on PPC. He's tested many different market sectors and niche products with PPC and has extended the breadth and deepend his investment into the areas that have given him the best returns.

He's reinvested some of earnings in keyword sourcing tools and (I believe) competitor/merchant analysis with Hitwise (I could be wrong mate). But Kieron has also built up sites focused on obtaining natural search engine traffic and built brands around niche topics and marketed them accordingly (more on these two topics later).

So what can you learn from Kieron?
If you're good at PPC try stuff out, work out what works, increase your knowledge of this strategy but always keep a "Plan B" to fall back on if CPC providers change the rules.

3) Think branding

Jason Dale's (well his business's) Loquax site is a great example of how to create a brand. It takes some marketing to build a site that has 153,000 mentions in Google.

For the past 5 years Loquax has been in the top 100,000 sites according to Alexa (yes I know it has credability issues). But to build a site that is pretty much resistant to the fickleness of the search engines is a huge achievement.

So what can you learn from Jason?
You can learn about building a strong site that offers people what they want but is supported by a strong brand that is put in front of users at every opportunity. His marketing strategy has branding at it's core - this is where many affiliate fail.

4) Be Passionate

There are two affiliates that come to mind when it comes to being passionate (3 if you include me). The first is Paul Wheately.

When something pisses Paul off we all know about it. And 99.99% of the time he's got every reason to be. If it's spyware, merchants that put phone numbers on their site, networks that don't communicate or whatever, Paul is always there letting the culprits know.

So we've got Paul that is Passionate about the industry. But there's also passion about your niche. For this I go back to James Avery. At any Get2Gether that I attend (far fewer these days) we always have a good natter about the travel/airline industry. Basically what James doesn't know about the airline industry isn't worth knowing. He turns up to the majarity of press conferences and get's his face out there. P.s. James, I wish you had a blog!

What can you learn from Paul and James?

5) Communicate with your users

Clarke Duncan, has been around since the start and has honed his sites to reduce the reliance on the search engines by incorporating newsletter subscription as a central revenue generating element of his Free UK Offers site.

This is something I brought into my own business model far too late (due to a lack of technical knowledge).

His mailing lists are massive and can make any affiliate manager get a stiffy when they think of the potential eyeballs on their offering.

What can you learn from Clarke?
Don't think of a visitor as having a short life span. You can earn from a visitor for years. It's far cheaper to keep a user than getting a new one. Build in an email subscription option on your site and communicate with them properly.

6) Use technology wisely

Chris Young runs CompareStorePrices. It may not be the most visually appealling site on the internet but it does the most important thing - make money.

CSP's may have had it's ups and downs, but a useful site it is. One thing I hate about Kelkoo and PriceRunner is that products are improperly categorised and you often get a load of rubbish in there. CompareStorePrices gives you the right products for your searches - and that's all you want.

What Chris has done well at is harnessing technology to make a very useful site. Many affiliates use technology to polish their egos. They make clever little scripts that do all sorts of crap, but Chris has used technology wisely and hasn't let any ego get in the way of his business.

What can you learn from Chris?

Less is more, technology should be used to enhance the user experience and to get them to the righ merchant's checkout as quick as possible.

7) Think outside the box, think niche

What I like about Keith Budden is that he doesn't get caught up in the general shopping sites that are two to a dozen. He thinks ahead and thinks of the niche sites that people get attacted to and stick with. Sites like Charles and Camilla, was a great coup for Kieth and got a fair bit of press and his Find cheap petrol sites hit the mark big time, but for a short period.

Site's don't have to be like Jason's, James's or Clarke's to provide great revenue. A great approach (which I've certainly learned from) is to create sites that go with a bang, they earn very good revenue in a short period of time. If you hit the mark, you'll rake it in.

What can you learn from Keith?

Think ahead, take risks and build sites around future events or around topics that bring the nation together.

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Thursday, 1 February 2007

Let There Be Light - Page Rank Update

Yeh we all know it doesn't mean a lot, but it's still nice to see a new site you're working on get page rank for the first time.

And the site I'm talking about - this one!

I've only been doing this SEO and affiliate marketing blog for a month and it's nice to see it get a whopping PR2! Thanks guys ;-)

So take a look at your own sites and see what's going on (then do some real work!)

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Create Feed Subscription Buttons

Another set of useful tools are those buttons that allow others to subscribe to your blog feed. I've just done a selection, but IFeedReaders.com give you the option to configure them to suit your particular needs.

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Add Social Bookmarks To Your Blog

If you've got a blog and you wanted to add those lovely links so others can promote your site then I've found a great tool for you.

If you want to create your own list for your own blog tool (Blogger, WordPress or MoveableType) then go to IFeedReaders.com and select how you want it to appear.]

If you're on blogger and want it to look like the list I use here then copy the code below and insert it just after the code about comments and before the close <p>.

Hope you find this tool useful!

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